Your Customers Aren't Hiding the Answers,
You Just Need to Know Where to Look
 		December 9, 2009 
Presenters:
Jeff Westover, VP Marketing, and
Andrew Joiner, CEO,
Autonomy Multichannel Customer Interaction Solutions		 
 
View Webcast: (* = required)
Email: *
 
Description:

 
According to industry experts 78% of customers jump from channel to channel; comparing products or reviewing a bill on your website to logging a complaint with the contact center to actually touching the product in a store. And millions of customers are making their feelings known via social web technologies. With these customer interactions too numerous to read or listen, leading organizations are leveraging meaning-based computing technologies to identify critical patterns hidden in the collective wisdom of their customer base, enabling executives to identify the key issues or opportunities surrounding their brand, reputation, product and services.

In this webcast, you’ll learn how your organization must break down the silos of customer interaction data and use meaning based computing to:
  • Collect every piece of customer insight you possess to enable fully targeted marketing campaigns.
  • Understand the patterns in customer tendencies to offer the right cross-sell offers at precisely the right time.
  • Know your customer intimately thus reducing churn and improving customer loyalty.
  • Draw a complete picture of customer desires delivering a true and ongoing voice of the customer result.
If you’re in any way responsible for customer interactions for you company, you can’t miss this thought provoking webcast. Two of Autonomy's Customer Interaction experts will help us understand the breadth of the problem, expose the opportunity we’re all facing and map out a plan for capitalizing on emerging capabilities. The end result will be an understanding of the value of your organization’s complete corpus of customer insight and how you should be leveraging its entirety throughout your enterprise.

"Customer sentiment is becoming more and more transparent; predicting customer intent is the key to unlocking your organization’s potential."