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Driving Customer Growth in a Social Economy:
How to Deliver an Outstanding Customer Experience across All Channels
October 27, 2009
Presenters:
Eben Miller
, Director of Product Marketing,
Autonomy Interwoven
Anna Carbonara
, Moderator,
AMA
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Presenter information:
Eben Miller
, Director of Product Marketing,
Autonomy Interwoven, Inc.
Eben Miller
is a Director of Product Marketing for the
Autonomy Interwoven Web Solutions
group. He is a seasoned entrepreneur and technologist who joined the company through the acquisition of
13 Colonies Software, Inc.
, a company he co-founded in 2001. Throughout his career, Eben has taken lead roles in sales, marketing, and product management and has extensive experience working with large, global enterprises. His focus on the application of Meaning Based Marketing to leverage and optimize multi-channel customer interactions, as well as the development of innovative content management, intelligent, decision making technologies, and online marketing solutions over the past 15 years gives him a unique outlook on many of the market trends and solutions impacting businesses today.
Description:
Social media has shifted control of the online dialogue to the hands of the consumer. But it has also opened up a door to additional insight about your customers. Harnessed well, this insight can provide you with a deeper understanding of what will drive your business.
Join us on this webcast and learn how you can tap into the power of social media to improve customer retention and satisfaction. See how you can easily collect and act on valuable information from all customer touch points—websites, call centers, videos, storefront displays, and social networking sites—to automatically deliver the most targeted experience.
Learn how you can automatically:
Understand the sentiment and context of every customer interaction—including social media
Act on newly discovered customer segments, trends, and opportunities
Optimize the customer experience across all channels
Deliver targeted offers and promotions to segmented groups
A recording of this webcast will be available if you can’t attend the session above. Please register and we’ll send you a link to view the recording.