Measuring Website Effectiveness: The Evolution of Web Analytics and the Threat of Accelerated Darwinism
 		June 17, 2009 
Presenters:
Larry Freed , President and CEO, ForeSee Results
Eric T. Peterson, Author, Web Analytics Demystified		 
 
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Presenter information:
Larry Freed is President/CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With over 20 years of senior management experience, he has directed numerous e-commerce and technology initiatives. An expert on web customer satisfaction, Freed has spoken extensively on the topic and been quoted in numerous publications and media, including CNN, The Wall Street Journal, The Washington Post, Investor’s Business Weekly, Internet Retailer, Multichannel Merchant, Red Herring, Computerworld and others.

Eric T. Peterson has worked in a variety of web analytics roles include practitioner, consultant and analyst. He is the author of three best-selling books on the subject including Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics blogs at www.webanalyticsdemystified.com.
 
Description:

 
Have your metrics kept up with the lightning-quick pace of online evolution during a recession? The web is no longer a place where success comes easily; it’s an ultra-competitive environment where only the strong survive. The good news is that the right complement of online metrics can help you make decisions that will keep your business healthy and able to keep pace, IF you know what they are and how to use them. Eric Peterson, Author of Web Analytics Demystified, will discuss the critical importance of using online data as a competitive business asset. Larry Freed will address the next step in integrated analytics that enable companies to not only understand key site visitor segments, but project their future behavior and extend analysis down to the individual user level.