Real Life, Real Experience, Real Value
 		April 22, 2009 
Presenters:
Sherri Lennarson, MAS, PPAI board chair.
Anna Carbonara, Moderator, American Marketing Association		 
 
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Description:

 
Traditional advertising media may think the grass is greener on their side of the fence but this webcast illustrates how promotional products build relationships that make other advertising mediums green with envy. In her presentation, “Real Life – Real Experience – Real Value” Sherri Lennarson, MAS shows how promotional products deliver an ROI that creates loyal, lifetime clients and sustainable relationships. She’ll also demonstrate a simple method to showcase the power of promotional products and engage consumers by telling your very own personal stories. Stories that stick.

Learning outcomes:
  • How to use promotional products to build lasting relationships.
  • How promotional products deliver an ROI that creates loyal, lifetime clients.
  • Creating value and relevancy with multi-sensory media