Touching All the Senses to Build a Brand
 		March 25, 2009 
Presenters:
Paul A. Kiewiet, MAS CIP, President, BrandKiwi, LLC.
Anna Carbonara, Moderator, American Marketing Association		 
 
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Description:

 
The most valuable brands in the world were built on touching people through multiple senses. How can you help your clients strengthen their relationships with internal and external audiences? Think in five dimensions and raise your professionalism to a whole new level. An engaging look at holistic brands such as Christmas and College Football and what they have in common with Coke, Apple, Harley Davidson and Absolut Vodka.

Learning outcomes:
  • The role of the five senses in building brands and engaging people.
  • The twelve connection points of branding.
  • The synergistic effect of multi-sensory media.
  • Creating value and relevancy with multi-sensory media