Going, Going, Gone... Taking the Guesswork Out of Raising More Money with Fundraising Auction Events
 		October 22, 2008 
Presenters:
Jon Carson, Chairman and Chief Executive Officer of cMarket, Inc
John D. McIlquham, President and Founder, The Nonprofit Times
Anna Carbonara, Moderator, American Marketing Association		 
 
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Description:

 
Why not know how much money your auction will raise before it even opens? Take an already successful program and make it EVEN BETTER.

Fundraising auction events have become a staple development program for good reason – they make money. But, the question is…how much money? If you thought that predicting auction results was impossible, think again! This presentation removes any speculation by analyzing recent data that boils auction fundraising down to a science.

This session will:
  • Reveal the findings of multiple studies that delve into the specific habits and thought-processes of charitable auction bidders to illustrate what items participants are looking for, what motivates them to bid and why they continue to compete for items above and beyond their set spending limits.
  • Help you predict how well your auction will perform based on the specific donations you receive, and determine whether you have enough of the right items you need to meet revenue goals.
  • Examine the psychology behind auction fundraising’s “competitive arousal” - a spirited contest between bidders that results in more money raised for nonprofits and schools.
  • Take a look at how the adverse economy is shifting donor and sponsor behaviors. Using these statistics, we’ll expose alternate ways to engage corporate supporters, new item donors and increase activity among bidders.
Drawing on complied data from over 5,000 auctions, you will gain a better understanding of fundraising auction dynamics and know precisely what is necessary to run the event you desire and raise the funds you need. This webinar will show you how to get more items, increase participation and how to streamline your auction events. It demonstrates how to boost ROI and earn at least $7 for every $1 you invest by adding in an online auction component to your fundraising program.