Applying Consumer Segmentation for Maximum Impact
 		May 24, 2007 
Presenters:
Ellen Veccia, Senior Vice President, Advanced Analytics & Consulting
Marla Chupack, Moderator, American Marketing Association		 
 
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Description:

 
Make your next consumer segmentation more actionable with four innovative steps.

Most segmentation studies linger on the shelf due to a lack of actionable results. But when carefully designed, segmentation can be a critical tool for supporting marketing and sales objectives.

Find out how to raise consumer segmentation to a new level. We’ll look at four clearly defined steps that will help you to:

-- develop precise segment sizing
-- strike the right blend of attitudinal dimensions
-- prioritize segments effectively

Discover how designing a segmentation study that focuses on end goal needs—coupled with best scientific practices—can help you achieve solid ROI. Join Knowledge Networks’ leading analytical expert, Ellen Veccia, to discover the steps that will enable you to maximize your next market segmentation and attain high-level insights for managing your brand.

Who should attend:
  • CMOs
  • Marketing VPs
  • Marketing and strategy executives
  • Market researchers
  • Brand managers
  • Product managers
This event has been previously recorded. On the day of the event please view the event at your convenience.